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In the wonderful world of digital, it’s the ability to capture user and campaign data, as well as analyze interactions and results that has made Digital Marketing Services in Lahore methods so powerful for businesses of all sizes and industries. When looking at the programs that drive these analytics online, there is no tool more beloved and widely used than Google Analytics, allowing companies to measure the results of their campaigns in real time, compare data with previous campaigns, periods and market segments and learn, in real time, what they could do differently to optimize for better results.
Google Analytics shows customers all channel data that directs traffic to the website, including:
- Organic Search (SEO)
- Paid Search (PPC)
- Social media
- References (Backlinks)
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Direct Traffic
The beauty of Google Analytics is how complete it is. Think about everything that goes on online. There’s hardly a shred of the internet that Google isn’t related to in any way. It is for this reason that your solution can be so complete, giving company’s access to all this data, in one place, for the most effective ability to compare, analyze and improve.
Despite all the benefits derived from Google Analytics, it’s a shame to see that many companies still use the tool. If you’re sitting on the fence and need a little push down the side, here are some of the most impactful areas of the platform that make Google Analytics a necessity for businesses around the world:
Acquisition Channels
What if you could see where visitors to your website come from most often? This would be a great idea to help direct digital marketing efforts to the place where you’re most likely to get results. Google Analytics allows companies to view this data. A quick click on Acquisition, then Channels and Google Analytics show you exactly where your website visitors are coming from and let you customize your campaigns to reach your most engaged market.
Conversion Summary/Goal Completion
Google Analytics lets you set up conversions or goal completions to track desired actions on your website and how many times they’ve been completed. This means that companies can program Google Analytics to learn what their desired outcome looks like and then track when this is achieved. Companies can even add a monetary value for each conversion/completion of targets so that this information can go to business reports. If you have a website or run a campaign without goals being completed in Google Analytics, you’ve lost valuable data.
E-commerce Overview
The beauty of e-commerce is the ability to track everything from where your customers have come (which can be found through acquisition channels), to learning about the business transactions that have passed through the site. Are customers leaving in the last step? Is there a product with unusually low sales? Or one with high sales? All this information can be collected through Google Analytics and leveraged to improve the shopping experience and increase product sales.
Landing Page Performance
Landing pages play a critical role in online advertising. Setting up landing page performance allows businesses to track the success of their ad campaigns, both at the campaign level and in terms of what happens to the customer once they reach the landing page. Google Analytics can show businesses which landing pages are working and which aren’t so they can compare and fine-tune layouts to optimize performance.
Beyond these four areas, there are countless ways companies can leverage Google Analytics to improve the performance of their website and digital marketing campaigns. Data gives information and analytics to life, giving businesses the ability to predict, make changes, track, and continuously improve their online performance.
In today’s online world, no company can afford to lose the benefits of Google Analytics.
If you’re not sure where to start, why not contact Digital Media Trend? We are the digital marketing agency in Lahore for all things Google Analytics.
