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What is SMO?
SMO is the acronym for Social Media Optimization. This means Optimization for Social Media or social referencing. The SMO brings together different techniques for using social networks such as Facebook, Twitter, Instagram and LinkedIn (which is a professional social network) in order to optimize the visibility of a site on social platforms and generate traffic on the page and therefore to increase its notoriety.
The SMO has both advantages and disadvantages. It facilitates the integration of a brand in order to make it more visible on the web and therefore to disseminate information more easily. It is a method which makes it possible to modernize the site and therefore to make it a sign of openness to modernization with our very connected generation.
However, it does not necessarily apply to all sectors, as with certain activities for example in industrial production where they will find it difficult to find an audience on social networks. And on social networks, there may be malicious people which will disadvantage the website.
Step 1: Set up an SMO strategy
To set up a good SMO strategy, it is obviously necessary to be present on social networks for the website in question. To know that it is better to have few accounts on social networks and animate them regularly than to have many and not succeed in managing them. Once social networks are created, it is obviously necessary to publish quality content. Then, you must set up on the site the icons of social networks with clickable links and preferably that open in a new tab so as not to lose the starting page. To finish with the SMO strategy, it is necessary to develop your community, which brings us to the second step on community development.
Step 2: Develop your community
After the establishment of social networks and the start of the publication of posts on Facebook, Instagram, Twitter; you have to develop your community and therefore increase your audience. For that, I advise you in particular to publish on social networks posts with contests which will allow to generate traffic on the networks and mainly on the web page in question. It can also promote coupon codes, current discounts on the e-commerce site.
Inbound marketing: Definition and example of inbound marketing
What is Inbound Marketing?
Inbound Marketing is a new marketing technique whose goal is to bring customers or prospects directly to you rather than soliciting them. Inbound marketing is a technique very suitable for B2B companies because it helps reduce acquisition costs and sales cycles. Why do inbound marketing? The first objective of inbound marketing is to generate traffic in the first part. The second objective is to convert this traffic.
The different stages of Inbound Marketing
The first step is to increase traffic to the site through website optimization for search engines and content creation (through content marketing, blogging, social media and SEO). The second step in inbound marketing is to convert this traffic into prospects. Call-To-Action is a very effective conversion method. The third step is to improve the customer experience in order to transform the prospect into a customer. In particular, thanks to the sending of newsletters for example. Lead nurturing strengthens the marketing relationship with prospects to transform them into customers. Finally, the last step in inbound marketing is to build customer loyalty. Emailing is a good means of loyalty.
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